A question that has been eating at me recently: Why in the world are conservative boycotts suddenly working?
As of this writing, however, Bud Light sales are still down almost 30 percent since Anheuser-Busch decided to partner with trans influencer Dylan Mulvaney; at one distributor, the beer is reportedly selling for less than a case of water. Target recently dialed back its Pride displays, the Los Angeles Dodgers temporarily rescinded an invitation to a controversial LGBTQ+ group, and jurors at an advertising festival were recently instructed to focus on ads that make money, not weighty message advertising.
I have been puzzled and intrigued, and so for a couple of months I’ve been asking smart people in business, academia and media what’s going on. Over and over, I’ve heard the same answer: “Twitter changed hands.”